To bring to the forefront the secretary’s changing designation and responsibilities of her role in the organisation.

To recognize the secretary as a valuable asset for any organisation and to acknowledge her efforts.

To create and promote her personal and corporate image.

To provide opportunities for her personal and professional growth through training and interaction with other secretaries.

To provide a forum for the secretary to maximise her skills and career potential in accordance with global trends through periodical seminars,workshops, group activities etc.

To create awareness of the ever-changing dynamics of the workplace and the innovations in technology, and develop coping strategies.

To enable the secretary to confidently take on ever more demanding and higher administrative responsibilities.